Case Study 1 — Greenwich Beauty Lounge

Black and white photo of a woman with styled hair, overlaid with gold and white text promoting Greenwich Beauty Lounge, a hair and beauty salon in Greenwich, CT, with a "Book now" button.

Client: Greenwich Beauty Lounge — a luxury salon preparing to launch in Fairfield County, CT.

Challenge

As a new business entering a competitive beauty market, Greenwich Beauty Lounge needed to establish credibility fast, build excitement before launch, and attract both influencers and local clientele. They had no digital presence, no brand materials, and a tight timeline leading up to the grand opening.

Solution

XbrandLabs managed a full-service launch campaign, including:

  • Brand Identity & Materials: Designed tri-fold brochures, business cards, and in-salon signage.

  • Website: Built a polished website optimized for local SEO and online bookings.

  • Social Media Setup: Created Instagram + Facebook pages, curated a pre-launch content calendar, and seeded visual assets.

  • Influencer & PR Outreach: Recruited local beauty and lifestyle influencers, secured coverage in community press, and created a buzz-worthy event invite strategy.

  • Grand Opening Event: Coordinated collateral, RSVPs, and onsite branding.

Results

  • 300+ attendees at the grand opening event.

  • 12K+ local impressions within the first 30 days of launch.

  • 200+ Instagram followers within 2 weeks pre-launch.

  • Built a repeatable launch playbook for future salon events.

A lively indoor party scene with people dancing under colorful string lights and neon signs, including a prominent sign that says 'WE ALL SCREAM' with an ice cream cone graphic, and a DJ booth in the background.

Case Study 2 — We All Scream (Las Vegas) (Hospitality)

Client: We All Scream — a downtown Las Vegas nightclub with a vibrant, themed concept.

Challenge

Located in a nightlife-saturated market, We All Scream needed to stand out from established competitors on Fremont Street. Their challenge was to keep crowds engaged night after night while driving repeat business from locals and tourists.

Solution

As Lead Bartender, Xander contributed both behind the bar and strategically:

  • High-Volume Service: Consistently served 150+ guests per shift, ensuring speed without sacrificing quality.

  • Seasonal Menus: Designed signature cocktails aligned with seasonal themes, creating unique talking points that encouraged social sharing.

  • Event Activation: Partnered with the marketing team to tie drink specials and themes to promotions (e.g., music nights, holiday weekends).

  • Guest Experience: Led with personality and hospitality, creating memorable guest moments that converted first-time visitors into loyal fans.

  • Team Leadership: Trained new bartenders on systems and service standards to maintain consistency.

Results

  • Increased average check size by 18% through upselling cocktails and specials.

  • Helped boost repeat attendance by anchoring seasonal menus and promotional tie-ins.

  • Consistently ranked among the highest-performing bartenders in guest service scores and sales.

  • Strengthened the venue’s reputation for not just nightlife, but curated experiences.