Building My Digital Home: Why I Created XanderDuff.com
For as long as I can remember, my career has been defined by versatility. I’ve worn many hats marketing strategist, bartender, actor, model, and entrepreneur. Each role has shaped me, sharpened different skills, and given me a unique perspective on what it means to connect with people.
Launching XanderDuff.com is my way of putting it all together. Instead of living in separate spaces — LinkedIn for my marketing, Instagram for my lifestyle, and side projects scattered across different accounts — this site becomes the central hub for who I am, what I’ve built, and where I’m going.
Who I Am
I’m half Filipino and half Black, proudly carrying the cultures and values of both backgrounds. My story starts in Washington, D.C., where I studied Vocal Performance, Theatre, and Dance at the Duke Ellington School of the Arts. From there, my journey has taken me from New York to Las Vegas, navigating industries as diverse as Amazon retail media, hospitality, and film.
I’ve managed multi-million-dollar e-commerce campaigns, served 150+ guests per shift behind the bar, led creative projects through XbrandLabs, and performed on stage and screen. What ties it all together? The ability to tell stories, connect with people, and create experiences that leave an impression.
Why This Site Matters
For small businesses and brands, it’s proof that marketing doesn’t have to be corporate, expensive, or impersonal. For casting directors and collaborators, it’s a living portfolio that showcases my range — not just in performance, but in life. And for anyone looking for inspiration, it’s a reminder that versatility isn’t a weakness — it’s a superpower.
Insights for You
Here are a few lessons I’ve learned on this journey that I think are worth sharing:
Own your story. No one else can tell it the way you can. Whether you’re a business or an individual, clarity about who you are is the foundation of growth.
Versatility builds resilience. Don’t be afraid to cross industries, explore side hustles, or reinvent yourself. Every skill you pick up becomes part of your toolkit.
Authenticity always wins. In a world full of polished feeds and perfect branding, people are drawn to what feels real. Don’t hide your challenges — let them shape your narrative.
What’s Next
This page will grow into more than just a portfolio. Expect blog posts, case studies, behind-the-scenes insights, and maybe even a podcast down the road. My goal is to make this a resource, not just a resume — a place where creativity, business, and authenticity meet.
Thanks for being here. Whether you’re a business owner, a fellow creative, or just someone curious about my journey, I hope this site gives you something valuable to take away.
— Xander Duff