Case Study 1 — Greenwich Beauty Lounge
Client: Greenwich Beauty Lounge — a luxury salon preparing to launch in Fairfield County, CT.
Challenge
As a new business entering a competitive beauty market, Greenwich Beauty Lounge needed to establish credibility fast, build excitement before launch, and attract both influencers and local clientele. They had no digital presence, no brand materials, and a tight timeline leading up to the grand opening.
Solution
XbrandLabs managed a full-service launch campaign, including:
Brand Identity & Materials: Designed tri-fold brochures, business cards, and in-salon signage.
Website: Built a polished website optimized for local SEO and online bookings.
Social Media Setup: Created Instagram + Facebook pages, curated a pre-launch content calendar, and seeded visual assets.
Influencer & PR Outreach: Recruited local beauty and lifestyle influencers, secured coverage in community press, and created a buzz-worthy event invite strategy.
Grand Opening Event: Coordinated collateral, RSVPs, and onsite branding.
Results
300+ attendees at the grand opening event.
12K+ local impressions within the first 30 days of launch.
200+ Instagram followers within 2 weeks pre-launch.
Built a repeatable launch playbook for future salon events.
Case Study 2 — We All Scream (Las Vegas) (Hospitality)
Client: We All Scream — a downtown Las Vegas nightclub with a vibrant, themed concept.
Challenge
Located in a nightlife-saturated market, We All Scream needed to stand out from established competitors on Fremont Street. Their challenge was to keep crowds engaged night after night while driving repeat business from locals and tourists.
Solution
As Lead Bartender, Xander contributed both behind the bar and strategically:
High-Volume Service: Consistently served 150+ guests per shift, ensuring speed without sacrificing quality.
Seasonal Menus: Designed signature cocktails aligned with seasonal themes, creating unique talking points that encouraged social sharing.
Event Activation: Partnered with the marketing team to tie drink specials and themes to promotions (e.g., music nights, holiday weekends).
Guest Experience: Led with personality and hospitality, creating memorable guest moments that converted first-time visitors into loyal fans.
Team Leadership: Trained new bartenders on systems and service standards to maintain consistency.
Results
Increased average check size by 18% through upselling cocktails and specials.
Helped boost repeat attendance by anchoring seasonal menus and promotional tie-ins.
Consistently ranked among the highest-performing bartenders in guest service scores and sales.
Strengthened the venue’s reputation for not just nightlife, but curated experiences.
Case Study 3 — ColorWow Hair
Client: ColorWow Hair (Luxury Haircare Brand)
Challenge
ColorWow Hair, a luxury beauty brand, wanted to accelerate its digital growth on Amazon and strengthen its direct-to-consumer presence. With 30+ SKUs in a competitive beauty category, the brand needed to improve product visibility, refresh creatives and copy for conversion, and expand into influencer-driven marketing to connect with beauty-savvy audiences.
Solution
As E-commerce & Amazon Manager, I managed all aspects of the Amazon Vendor Central business and contributed to cross-channel DTC growth:
Amazon Storefront & Catalog Management
Oversaw 30+ SKUs, executed ASIN clean-up, and ensured brand compliance.
Optimized product listings with A+ Content, keyword-rich copy, and refreshed creatives.
Monitored buy-box, pricing, and category placements.
Advertising & Campaign Strategy
Designed and executed full-funnel campaigns across Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.
Partnered with paid media teams to align Amazon promotions with cross-channel campaigns targeting luxury beauty consumers.
Leveraged performance reporting to identify opportunities, improving CPA efficiency by 20%.
Creative & Copy Development
Wrote and produced optimized product copy tailored to both SEO and brand storytelling.
Directed visual asset creation to elevate brand perception and improve conversion rates.
Influencer & Social Marketing
Coordinated influencer partnerships to expand reach on Instagram and TikTok.
Integrated influencer content into Amazon product detail pages and brand stores to enhance social proof.
Results
25% YoY revenue growth on Amazon Vendor Central.
20% improvement in CPA efficiency from optimized campaigns.
Increased conversion rates across top SKUs through enhanced copy and visuals.
Successfully integrated influencer campaigns that boosted brand engagement and drove incremental Amazon sales.
Case Study 4 — iHeartRadio Music Festival 2022
Client/Event: iHeartRadio Music Festival, Las Vegas
Challenge
The iHeartRadio Music Festival is one of the most high-profile music events in the U.S., attracting global audiences and major brand sponsors. The challenge was to secure impactful advertising and sponsorship deals that would align with the event’s prestige while delivering measurable ROI for partners across entertainment, hospitality, and lifestyle categories.
Solution
As Account Executive, I focused on brand partnerships and sponsorship sales to create value for both the festival and its advertisers:
Brand Partnerships & Advertising Sales
Negotiated and closed advertising deals with Magic Mike Live, MGM Resorts, and AutoNation, integrating them into cross-platform media packages (radio, digital, on-site activations).
Crafted proposals tailored to each brand’s goals, from ticket sales to brand visibility, ensuring alignment with iHeartRadio’s multi-channel ecosystem.
Sponsorship Activation
Partnered with ICE from Flavor of Love to bring unique sponsorship opportunities, leveraging celebrity presence to enhance audience engagement.
Coordinated on-site activations that maximized sponsor exposure through signage, product placement, and interactive experiences.
Cross-Platform Strategy
Integrated sponsorship campaigns across audio, digital, social, and live event channels, giving partners a full-funnel marketing experience.
Collaborated with internal creative and production teams to ensure deliverables were on-brand, on-time, and impactful.
Results
Closed high-value sponsorships with nationally recognized brands.
Increased festival revenue through multi-channel advertising packages.
Delivered measurable ROI for sponsors with strong audience engagement and brand visibility.
Enhanced iHeartRadio’s reputation as a premier partner for entertainment and lifestyle sponsorships